During this workshop we will look at newsletters as editorial products and review all the different ways you can utilise them. Then we will discuss all the different considerations for making a successful newsletter, including growth and acquisition strategies, metrics and benchmarks, content and monetisation.We will also examine best practices from both big and small, national and local, traditional and new media outlets.
Dieses Angebot richtet sich an:
JournalistInnen und Medien-MitarbeiterInnen.
Max. TeilnehmerInnen-Zahl: 20
Vorkenntnisse:
No special skills required.