Mark Frankel is an experienced digital media and communications professional. He has more than two decades of experience in journalism and content creation (in TV, radio and digital news). From 2015 to 2018 Mark was Social Media Editor for “BBC News”, responsible for BBC News social media strategy and line management. From 2003 to 2009 he worked as a producer and then commissioning editor for “BBC Radio Four”news programmes before taking on the role of Assistant Editor for the “BBC UGC (User Generated Content) Hub” and Social News.
In his current role as Head of Social Media at “Philip Morris International” Mark is helping to develop a new social media vision and strategy for a multinational company undergoing radical transformation. This is an extensive digital change management project across the entire global company.
Mark Frankel was a visiting professor of Digital Media at London’s City University, until January 2019 and was a visiting Knight Nieman Harvard Fellow in May 2018. His research on closed and semi-closed social media was published in Nieman Lab. Mark holds an M.Sc in Political Theory and a BA in History and Politics.
Achievements: